书目详情:
Why Go Global? The Multinational ImperativeSelection Criteria: Assessing Relevant Trends and IndicatorsInvestments Abroad: Using the Right Evaluation TechniquesNetwork Design: Optimizing the Global Production FootprintProduction Technology: Adapting to Maximize Local AdvantageImplementation: Ramping Up New Facilities for Top PerformanceManagement: Applying Best-Practice Structures and ProcessesSourcing: Extending the Footprint Reconfiguration to SuppliersR&D: Aligning the Interface with ProductionMacroeconomic Implications: Accelerating Growth
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